The Phantom Confidence
A model states a wrong answer in a calm, certain voice. Nobody in the room can tell the difference until it costs something.
ONLINE · LIVE · 2 WEEKS · 8 HOURS
HALLOWEEN HORROR SALE
Scary good AI product design.
For a horrific €99.
The full 2-week live course for designers, developers, and product practitioners, who are done with prompt-dependency. Four live evenings, real world examples and patterns, frameworks and techniques.... and no reason to be scared anymore.
€99plus VAT · €390 regular
- Nov 9–18, 2026
- Mon + Wed, 18:00–20:00 CET
- 4 live lessons × 2 hours
- Recordings within 24 hours
- Certificate
WHAT HAUNTS AI PRODUCTS
The truly scary thing is an AI feature nobody trusts.
AI writes the feature in minutes. It does not decide what should be automated, how confidence should be communicated, or what happens when the model is wrong. Skip that work and these four move in for good.
The Black Box Crypt
Nothing explains why the system did what it did, so trust rots quietly and users stop coming back.
The Irreversible Curse
AI rewrites the user's work and there is no way back. One click, no undo, a haunted document forever.
The Prompt Poltergeist
The interface makes people guess the magic words. Guess wrong and the feature slams the door in their face.
REAL WORK, NOT TOY EXAMPLES
Your product on the slab.
Across the two weeks you build three artifacts on an AI product you actually ship or use. Not a classroom exercise: your real work.
The 7 Sins autopsy
A 7 Sins audit of one AI product you ship or use daily. Cut it open, name every dark corner, hand the report to your product and engineering peers without translation.
The exorcism brief
A 6 HAX-principle redesign brief for one feature in your real work. Concrete enough to scope, sharp enough to drive a stake through the bad pattern.
The case study that survives
A portfolio-grade case study showing the before, the diagnosis, and the redesign. It outlives interviews, internal reviews, and the scariest stakeholder meeting.
The 7 Sins of AI Product Design are Christian's diagnostic frame, inspired by Irrational Labs. The 6 HAX Principles are curated from the public canon: Microsoft HAX Toolkit, Google People + AI Guidebook, Apple HIG, GitHub, the Shape of AI, aiverse.design.
Special training in this edition
AI and Research Foundations
A special training with Alexandra Cleator, founder of Be Kind Research in the UK.
Pillars on how we can bring humanity into products faster and more efficiently.
Alexandra is the founder of Be Kind Research, an inclusive researcher and thought leader changing how we design experiences, products, and environments for everyone. Be Kind Research & Design is fundamentally shifting how we set up and run design projects. Based in inclusive and accessible design principles, Alexandra shares new perspectives on how to engage with the right audiences earlier in the process, for no extra cost or time.
Training includes
- How the practice of research is adapting to AI
- The benefits of embracing AI in user research
- The benefits of keeping a human in the process
- An example of how to make good decisions based on these pillars
Kindness
Challenge
Practicality
The three key pillars of AI and user research. Each pillar comes with the actions and considerations it asks for.
FOUR NIGHTS
Four evenings. One exorcism.
- Mon, Nov 918:00–20:00 CETLive lesson 1 — Name the monsters
- Wed, Nov 1118:00–20:00 CETLive lesson 2 — Autopsy your product
- Mon, Nov 1618:00–20:00 CETLive lesson 3 — The exorcism
- Wed, Nov 1818:00–20:00 CETLive lesson 4 — Defend the redesign
The arc runs from diagnosis to antidote to application: name what is broken with the 7 Sins, redesign it with the 6 HAX Principles, and defend the decisions on your own product. Live Q&A in every session; teach assistants moderate the chat queue and surface the best questions.
Can't make an evening? Sessions are recorded and posted within 24 hours, available for 6 months.
WHAT PRACTITIONERS SAY
Rated by people who ship AI for a living.
5.0 / 5
Webinale Berlin, Germany
4.67 / 5
DevSum Stockholm, Sweden
4.64 / 5
Nordic UX Aarhus, Denmark
These are ratings of Christian's conference talks and events.
“I watched every single recorded class — and I can honestly say the way I approach AI has changed. The frameworks you built around trust, transparency, control, and graceful failure aren't concepts I'll forget — they're now part of how I evaluate every AI decision I encounter at PepsiCo.”
“Last month I finished a course on HAX with Christian Kuhn, learned a lot about how and where to push the current design patterns.”
WHO THIS IS FOR
Built for people who ship.
For
- Senior product, UX, UI, and interaction designers working on, or about to work on, AI features
- PMs who need a shared vocabulary with their design teams for AI work
- Product Designers and Heads of Design scoping AI initiatives across multiple teams
- UX researchers who want to design and evaluate AI products with rigor
Not for
- People looking for a tool tutorial. Cursor and Midjourney change weekly. The principles do not.
- Beginners with no product experience. This course assumes you have shipped real software for real users.
- Those looking for hype. AI is a design medium, not a magic potion.
YOUR INSTRUCTOR
Christian Kuhn
Bridging Human Needs and AI Capability through Behaviorally Informed UX Design
Christian has over 20 years of international UX experience and currently leads the UX Center of Competence at Optimizer in Porto, Portugal. He drives the development of award-winning, user-centered product solutions through UX research and Behavior informed design. He contributes to Harvard University DCE, Singularity University, Nomura Research Institute Japan, and many more. He is teaching UX Leadership, Behavior Design and Human-Centered AI Experiences (HAX) at TheStarter.io. PortoAX Activist. Jury Member of the UX Nordic Award 2026.
QUESTIONS
The fine print, in plain language.
Is the €99 price real, or is there a trick?
All treat, no trick. €99 plus VAT instead of €390, applied automatically at checkout. No code to type, nothing to remember.
How long does the flash sale last?
It is a Halloween flash sale. When the season ends the price returns to the regular €390 and this page stops working.
Is it the same course as the full-price one?
Exactly the same live course, same four sessions, same certificate. Only the price is horrific.
Are the sessions recorded?
Yes. Live sessions are recorded and posted within 24 hours. Recordings stay available for 6 months.
Do I need a machine-learning background?
No. You need to know how to ship products. The course assumes product experience, not ML expertise.
What is the refund policy?
14-day refund window from course start. Transfer to the next course allowed up to 7 days before the start date.
Don't let undead UX haunt your AI product.
€99 plus VAT instead of €390. When the flash sale ends, the price rises from the dead.